First Choice International - Campaign ManagerGlobal Students Campaign
The
Campaign
First Choice International hosts international students in Canadian homestay families, but awareness and stigma were limiting their roster. The Global Students Campaign reframed the conversation entirely, putting student personalities at the center rather than the program itself.
As campaign manager, I led end-to-end strategy and execution: organizing community events including food drives, city tours, and street cleanups; producing video and photo content that led with student stories; and managing all written communications including press releases, blog posts, social media, and email copy. The campaign grew First Choice's Instagram following by 250+ in a single semester and added 5 new homestay families to the roster, bringing the program to full capacity.
